Entering Unfamiliar Markets: CMO Selection & Management in Latin America

Entering Unfamiliar Markets: CMO Selection & Management in Latin America

Emerging markets can be highly competitive in terms of price when looking to outsource manufacturing, and with many technology advances they are catching up in with more developed regions in other areas.

We spoke to Luiz Barberini, Operations Manager - External Manufacturing Latin America, Bayer to discuss with him the latest trends and opportunities, and the specific challenges of outsourcing in a less developed regions. 

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This piece will cover:

  • The latest trends and opportunities for sponsors in the LatAm region
  • The opportunities provided by emerging markets 
  • Issues that arise with geographical separation when managing a successful partnership

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